Writing assignment for Ethnomusicology: History and Theory with David Samuels
In a capitalist world, one job of anthropologists is to explain behavior that is “irrational” or “inefficient” (what even is the difference, right?) Anthropologists also get hired to understand the mindset of consumers, since economics has tended to regard individual humans as black boxes. When we decide what to buy, we must be constructing our unique individual or ethnic identities and forging social ties. However, the world of cool market-based appraisal and the jungle of irrationality in our cultural lives may not be so cleanly separated. Graeber (2005) points out that in English we use the same word for “having good values” and “getting good value for our money.”
We prefer to separate the sphere of the market, where goods are fungible, to the sphere of ethics, where we hope they aren’t. “Exchanges within a sphere are commensurable; conversions between spheres are incommensurable and incite moral anxiety” (Lambek 2013, 143). This makes me think of the Simpsons episode when a home security system salesman admonishes Homer: “But surely you can’t put a price on your family’s lives!” Homer responds: “I wouldn’t have thought so either, but here we are.”





