How to get web traffic from Google

If you want to get your web page noticed but don’t want to spend a lot of money on advertising, your best bet is search engine optimization, or SEO. As of this writing, that mostly means understanding how Google ranks search hits, and adapting your web presence accordingly. Historically, search engine results were ranked based …

Resequencing the Funky Drummer’s DNA

The most sampled recording in history is (probably) the Funky Drummer loop from James Brown’s song “The Funky Drummer Parts One And Two.” Here I go deeper into how this sample can be reworked into new music. DJs call this practice chopping a sample. It’s much easier to chop samples with computers than with hardware …

Open-source music

Sample-based music isn’t stealing. It’s valuable and important. It shows the way toward a future for recorded music that’s more in continuity with music’s past. Recordings are cool and everything, but they encourage passivity. If I buy a recording, I can listen to it or dance to it, both fine activities, but what if I …

How we wrote this song

Boys And Dance Floors [audio:http://ethanhein.com/music/Revival_Revival_Boys_and_Dancefloors.mp3] Revival Revival vs Janet Jackson mp3 download, ipod format download Right-click or option click the links to save the track to your computer. There are as many different ways of writing songs as there are songwriters. Barbara Singer and I have arrived at a good one, so I figured I’d …

Blogging is a real-time strategy game

One night, Anna was watching me Twitter over my shoulder. After a while, she announced: “I get it. It’s a video game where you compete for attention from strangers on the internet.” She’s completely correct. Having a web presence is effectively a real-world immersive internet game. The scoreboard is your stats page or follower list. …

DJ on the one and two

Turntablists use record players to play records in ways they weren’t meant to be played. By speeding up, slowing down and reversing the record under the needle, a whole universe of new sounds becomes possible. The record player as musical instrument is still in its early stages of development. DJs already invented the instrumental sound …

Halo is a giant mashup

My taste in video games mostly runs to the cartoony Japanese stuff: Mario, Zelda, Katamari. But I had access to an Xbox and a copy of Halo for a while, and I couldn’t rest until I finished it. I walked around thinking about it whenever I wasn’t playing. Every aspect of it was familiar, except …

DDR at Turkey Day

My family does not, as a general rule, dance. Maybe individually. Very rarely together. It takes a wedding or bar mitzvah or other major state occasion to get even some of us on the dance floor. When left to our own devices, it doesn’t happen spontaneously. At least not until last Thanksgiving, when we tried …

The web browser as a musical instrument

Over the weekend we stayed with Anna’s sister Joanna, her husband Chris and their adorable new baby Lucas. Chris and I spent some of the time talking about electronic music and the internet. He’s a social media professional and a music fan but not a musician, and it was cool to hear his perspective on …

The Beatles were an electronica band

Update: hear my 5.1 surround remix of “Here Comes The Sun.” Why are the Beatles still so cool? By which I mean the late Beatles, Revolver onwards. I like Please Please Me as much as the next guy, but it isn’t why the Beatles are cool now. No, I mean the last few records, especially …