Why is there so much Auto-Tune on everything?

See also an explanation of how Auto-Tune works

When we talk about Auto-Tune, we’re talking about two different things. There’s the intended use, which is to subtly correct pitch problems (and not just with vocalists; it’s extremely useful for horns and strings.) The ubiquity of pitch correction in the studio should be no great mystery; it’s a tremendous time-saver.

Auto-Tune

But usually when we talk about Auto-Tune, we’re talking about the “Cher Effect,” the sound you get when you set the Retune Speed setting to zero. The Cher Effect is used so often in pop music because it’s richly expressive of our emotional experience of the world: technology-saturated, alienated, unreal. My experience with Auto-Tune as a musician has felt like stepping out the door of a spaceship to explore a whole new sonic planet. Auto-Tune turns the voice into a keyboard synth, and we are only just beginning to understand its creative possibilities. (Warning: explicit lyrics throughout.)

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Lost In The World

This week I’ve been all about Kanye West’s “Lost In The World,” the most gripping track on My Beautiful Dark Twisted Fantasy. Kanye is one of the few commercial producers with a high enough profile to be able to license whatever samples he wants, so he carries the banner of memetastic collage-based music in the mainstream, and god bless him for it. Click through for the song on YouTube.

There’s nothing going on in contemporary music that interests me more than the vibe of this track. The blend of electronic and tribal drums and Auto-tuned singing draws on the same sonic palette as “Love Lockdown,” which continues to be my favorite song of the 21st century, but “Lost In The World” is much bigger and denser.

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